2010 saw Google implement its “May Day” algorithm update, part of which penalised cookie cutter content that is excessively template driven or syndicated to multiple sites in favour of more unique and valuable pages.
5: Massive growth in contextual PPC model
With the success of Google’s Content Network (now rebranded the Display Network), many publisher sites and shopping aggregators are following with similar paid for listings models, offering their real estate at a price. Although very early stages, none of them have quite mastered a ‘quality score’ of some type making the payment model very much a fixed cost per click (CPC) but still split by vertical.
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